Meet in red clothes.
Italy🇮🇹
The Italians believe that the color red promises good luck. Before the New Year holidays, the windows of Italian stores turn bright red — sellers put clothes, accessories and much more in red in the most prominent place. Sales are growing — everyone wants good luck in the new year, but more!
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In the window reports, documents and receipts.
Argentina🇦🇷
They say goodbye to the old year in a peculiar way: on the last day they throw out unnecessary documents, letterheads, old calendars from their windows. By mid-December 31, the entire business district is covered in paper. Where this tradition came from and what it should symbolize — no one knows.
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